Raymond loewy, the most famous industrial designer in 20th century, combined streamlined design and european functional modern design and also built his unique design art. One of the original books with a damaged book jacket autographed by raymond loewy is at the left. Wright is the premier auction house specializing in modern and contemporary design. Raymond loewy november 5, 1893 july 14, 1986 was a francoamerican industrial designer who achie. Loewy later commented, while working closely with the smithsonian, i was provided with. This book was first published in 1951 at the height of loewys career. No matter what youre looking for or where you are in the world, our global marketplace of sellers can help you find unique and affordable options. Born in france, he spent most of his professional career in the united states, where he influenced countless aspects of american life.
We have pioneered whole fields of collecting and transformed the market for modern design. His homes, particularly tierra caliente in palm springs, appeared in numerous architecture publications. Loewy spends six months yearly in new york designing everything from airplanes to household appliances. From the prestigious design work he completed on the john f. Raymond loewy standing on one of his designs, the pennsylvania railroads s1 steam locomotive image source. Concept drawing from legendary designer raymond loewy. Raymond loewy has long been regarded as the most famous of american industrial. Numerous and frequentlyupdated resource results are available from this search. The first time you drank a bottle of cocacola his bottle shape became ingrained in your memory. Raymond loewy, the father of the profession of industrial design, is renowned for among other things designing trains in the streamlined style. Industrial designers probably think of these projects more as interesting footnotes to a wideranging career in numerous areas of design from ships to corporate logos. The highly creative and successful raymond loewy, named the father of industrial design, had designed nearly everything from razors to. Milw 26a, a loewydesigned fairbanks morse c liner cfa164 and 462, an alco rs3 at madison, wi in april of 1965. On november 5, 1893, designer raymond loewy was born in paris.
In 1951, industrial designer raymond loewy was so prolific, and so highly regarded by the captains of industry, that this humblebrag could go unchallenged. Raymond loewy american industrial designer britannica. Gently used raymond loewy furniture up to 40% off at. Our dedication to design drives what we do and who we are. Loewy was the premiere industrial designer of the 20th century, essentially inventing the field singlehandedly in the late 20s and early 30s. How marketers get you to buy new stuff the atlantic. The highly creative and successful raymond loewy, named the father of industrial design, had designed nearly everything from razors to railroad terminals.
Over a 50year career, he worked on such varied products as the s1 locomotive, the coldspot refrigerator, the cocacola bottle, the interior of the concorde, and numerous studebaker models. Kennedys air force one to the design of the familiar greyhound bus, raymond loewys efforts showed no limitations. Raymond loewy author of never leave well enough alone. Biography the official licensing website of raymond loewy. With many blackandwhite and colour illustrations throughout the book. Loewys life was chronicled in magazines and newspapers. We personally assess every books quality and offer rare, outofprint treasures. The other six months he travels in france, italy, germany, england, and the scandinavian countries, developing creative ideas.
This book offers a great history of industrial design through the eyes of modern industrial designer, raymond loewy. During his life, he received numerous honors and awards for his designs, including the gold medal in transportation for the design of the gg1 locomotive during the 1937 international exposition in paris. Born in france, he spent most of his professional career in the united states where he influenced countless aspects of north american culture. The father of streamlining would transform locomotives, automobiles and household appliances into objects of unparalleled, sleek. Online shopping from a great selection at books store. Raymond loewy books list of books by author raymond loewy. Raymond loewy was an industrial designer who designed many streamlined locomotives. Raymond loewy and imagemaking in the age of american industrial design.
Pioneer of american industrial design hardcover may 1, 1990 by angela schonberger author. Raymond loewy, father of industrial design youtube. Raymond loewy has long been regarded as the most famous of american industrial designers. A key feature of raymond loewys design for the sleep compartments was that the floor plan for each of the three was different to create a sense of individual identity for each compartment. Regarded as the father of modern industrial design, he appeared on the cover of time in 1949. November 5, 1893 july 14, 1986 was a frenchborn american industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. Raymond loewy november 5, 1893 july 14, 1986 was one of the best known industrial designers of the 20th century. Raymond loewy pronounced, november 5, 1893 july 14, 1986 was a frenchborn american industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries.
His drawings of the cocacola truck, the greyhound bus and the package of lucky strike cigarettes moulded our vision of 20th. I really liked the pictures that take up over half of the book which really emphasize the role that design has played in modern life. Oclcs webjunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus. Also named one of the most influential americans by life magazine. Raymond loewy, the legendary american product designer and businessman, isnt familiar to consumers today, but in the latter half of the 20th century he was a.
In 1975 the smithsonian institution opened the designs of raymond loewy, a fourmonth exhibit dedicated to the man who changed the face of industrial design. We deliver the joy of reading in 100% recyclable packaging with free standard shipping on. Among the literally thousands of wellknown forms, shapes, and designs that raymond loewy created and which became iconic images of america, are the studebaker, the us post office logo, streamlined trains and ocean liners, the shell and hoover logos, and the greyhound bus. See more ideas about raymond loewy, design and bmw 507. The streamline was integral part of the signature style of american design masters norman bel geddes, henry dreyfuss and raymond loewy. Loewy was unhappy both with the shoddy paint job on the plane as well as the gaudy orange design itself, so he met with one of his connections. This is a great book for car nuts like me who thought that the 1953 studebaker starliner coupe was the highlight of raymond loewys career with the avanti a close second. He was recognized for this by time magazine and featured on its cover on october 31, 1949 he spent most of his professional career in the united states. His company, raymond loewy associates, served as a design consultant to more than a.
With the notable exception of apple, america has largely ceased to be a design culture, yet from art deco to midcentury modern, the us once ruled the world. The lucky strike packet design classics series, art books international ltd. He was recognized for this by time magazine and featured on its cover on october 31, 1949. Raymond loewy project gutenberg selfpublishing ebooks. Raymond loewy, in full raymond fernand loewy, born november 5, 1893, paris, francedied july 14, 1986, monaco, frenchborn american industrial designer who, through his accomplishments in product design beginning in the 1930s, helped to establish industrial design as a profession loewy studied electrical engineering at the university of paris, graduating in 1910.
See more ideas about raymond loewy, design and days of future passed. Raymond fernand loewy 5 november 1893 14 july 1986 was one of the best known industrial designers of the 20th century. This text examines his pioneering career through an account of his most famous design achievements, with some of his best known designs being the coca cola bottle and the shell and exxon logos. Kennedys air force one to the design of the familiar greyhound bus, raymond loewy s efforts showed no limitations. Raymond loewy, father of industrial design, a cbs news presentation, 1979. Inspire a love of reading with prime book box for kids discover delightful childrens books with prime book box, a subscription that delivers new books every 1. Elements of the crew quarters included sleep restraints, storage lockers, privacy partitions, lighting, a light baffle, privacy curtains, mirrors, towel holders and a communication box. Industrial design first edition signed raymond loewy. Since 2000 we have sold nearly 40,000 lots across the spectrum of 20th and 21st century design. Raymond loewy, ne le 5 novembre 1893 a paris et mort le 14 juillet 1986 a monaco. Meet the product designer who made midcentury america. The average person, leading a normal life, whether in the country, a village, a city, or a metropolis, is bound to be in daily contact with some of the things, services, or structures in which r. Between the 1930s and the 1960s, raymond loewys streamlined designs for thousands of consumer goodseverything from toasters and refrigerators to automobiles and ocean linersradically changed the look of american life. See all books authored by raymond loewy, including industrial design, and never leave well enough alone, and more on.
In march of 1962, president kennedys 707 flew into palm springs, where raymond loewy spotted it. Raymond loewy was published and a portfolio of lithographs of some of his bestknown designs were released. In the century, streamlining was the optimistic promise of modernity, speed and progress. Shop authentic raymond loewy furniture and other raymond loewy furniture from the worlds best dealers. Raymond loewy is synonymous with industrial design. Original hardcover with original dustjacket in protective collectors mylar. Reliable information about the coronavirus covid19 is available from the world health organization current situation, international travel. Etsy is the home to thousands of handmade, vintage, and oneofakind products and gifts related to your search. Raymond loewy, air force one and the trump redesign. No matter what youre looking for or where you are in the world, our global marketplace of sellers can help you. One of choice magazines outstanding academic books and nonprint. Raymond loewy for rosenthal midcentury 102piece china set price. Several decades before he became the father of industrial design, raymond loewy boarded the ss france in 1919 to sail across the atlantic from his devastated continent to the united states.
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